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Lewisville has attracted national companies, such as Xerox, Bed, Bath and Beyond, and most recently, global cosmetics company Mary Kay Inc.’s $100 million manufacturing, research and development facility.


When looking for the perfect site for its new manufacturing facility in 2015, Mary Kay Chief Financial Officer Deb Gibbins said Lewisville remained at the top of executives’ list due to its location and great incentives.

“We looked at the Metroplex specifically because we are committed to staying in the region,” Gibbins said. “We needed more than 25 acres, and [the site]needed to have easy access to the highways because we have a lot of 18-wheelers going in and out, so great access was important. We had 10-12 sites we were looking at and Lewisville was a front-runner from the beginning.”

Gibbins said Mary Kay also looked at where its employees live and the effect it would have on them.

Lewisville Economic Development Director Nika Reinecke said the city’s location puts them at an advantage.

“Nobody can beat our location; that’s just the reality,” she said. “We are very centrally located and have ease of access to I-35, SH 121 and [President] George Bush [Turnpike] and proximity to [the Dallas/Fort Worth International Airport].”

Besides its location, Reinecke said the city’s tax rate is one of the lowest in the area.

“[Companies] may get an abatement or tax relief for some years in other cities, but when the normal [tax]rate kicks back in, they’re back in that high tax bracket. However, in Lewisville, when your incentive ends, you are still in a very low tax environment.”

When comparing 2017 total tax rates, which includes city, county and school district taxes, Lewisville’s rate of $2.081398 per $100 valuation was lower than Coppell’s rate ($2.3103 per $100 valuation) and Carrollton’s rate ($2.2338 per $100 valuation).

Being development friendly and having a diverse housing market have also played to Lewisville’s advantage, Reinecke said.

“Our diversity in housing really helps us,” she said. “[Companies] could have all of their employees from executives to warehouse workers living in Lewisville.”

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